The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn’t doing its job.
According to Wikipedia Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
The reason why you built your website is to showcase your products and services so that your potential customers will know about it and thus increase your revenue and brand value.
But how will your future customers know that you exist?
The answer is ‘Search Engines’. People use Search Engines to find more about products and services they need.
For example if a person residing in US wants a freelancer in India to build a website for him, the easiest way to get a service provider is to Search for ‘Freelance web designer India’. But how will he choose? Because such a query will give him thousands of results detailing each and every free lance designer in India. He will not be able to go through every provider. So the best possibility is that he will choose some companies appearing in the first 2 or 3 pages and send queries to them to see if they are available.
The same rule applies to 95% of internet population. People go through results appearing in the first 2 or 3 pages of the Search Engine and will not look further. So each time a search is made for a product or service you are providing and if your competitors are ranking better, you lose a potential customer. This is where Search Engine Optimization has its role.
What are the usual trends of people while they use a Search Engine?
“Millions of Searches are made each day, hundreds of potential customers are looking for products or services similar to yours, and all are guided by the above two simple rules. If you are not ranking, you lose the market.”
I can display my ads through news paper advertisements, TV and other advertising media. Then why should I go for SEO?
The reasons are simple.
Search Engine Optimization is known as an Inbound Marketing method (technically). This means you will get inbound leads for your business using SEO; and inbound leads are the most likely to convert to a sale.
SEO: Search Engine Optimization
SMO: Social Media Optimization- Includes marketing your website through Twitter, Facebook, Linkedin, Social Bookmarking websites and forums.
Keyword: It is the word or words used for a query in Search Engines. For example, if you are looking for a web designer from India, the keywords can be “Web designer India” or “India web designer”
SERP: Search Engine Ranking Position: The ranking position of your website in Search engine for a keyword.
Backlinks: Links pointing to your website from another website. For example, someone is making a comment in his website regarding a product you are selling, he will include a link to your website.
Each search engine has an algorithm using which the website rankings are determined for a query. They are one of best guarded secrets in the world. But each algorithm is built on the assumption that the more number of Backlinks a website has, the more will be its relevance and hence so will be the ranking.
1. Keyword Research
2. Competitor analysis
3. On-Page optimization
4. Off-page optimization
It is one of the toughest jobs in SEO. Not every keyword benefits you. Some highly competitive keywords (Keywords for which most sites of your niche are optimized) will drive large traffic to your website, but will offer only fewer conversions.
For example: If you are a web developer located in india, you will get more conversions for the keyword ’Web Developer India’ than for the term ‘Web Developer’. The latter being highly competitive needs more time and money to be optimized while the former requires lesser efforts and at the same time offers more customers.
Keyword Research includes finding potential keywords that has the least competition. Proper keyword research helps you to get better benefits for a smaller budget.
It is important to know what your competitors are doing. This applies to both direct marketing and online marketing, we need to check the strategy used by your competitors and follow a strategy formulated from it. In SEO we need to find out how your competitors are ranking and for which keywords. From competitor analysis we can find out the cost and time we need to put in our SEO efforts.
It involves modification in your website design and codes.
Off-Page SEO mainly consists of building links to your website from other websites.
What are the different link building methods?
Is SEO the last word of Internet marketing?
Definitely not. But it is the cost effective method of online marketing.
What are the other methods for Internet Marketing?
Social Media Optimization, Paid listings, blogging and paid ad display are the other common methods of Internet Marketing.
Which are the main Social Marketing Media you use?
Twitter, Facebook and Youtube.
How do social media like Twitter and Facebook help to improve your business?
Social media like Twitter and Facebook help you to interact with your prospective customers globally. It is easier to notify people you interact with about your promotional offers, service upgrades etc. Also it is a great source for getting customer feedback on your latest products or services. Social media promotions help to create a brand image which is very helpful in improving your business.
Above all using social media is the best way to educate people about your products or services. Your brochures, articles, guidelines etc can be displayed for your prospective customers through these media. Once your prospective customers are familiar with your products or services they will not hesitate to use them once needed.