PPC Campaigns aims at delivering targeted visitors to your Website by making use of Contextual Search Engine Advertising programs. Our PPC programs include Google Adwords, Microsoft Search Advertising and Yahoo Search Advertising. Google Adwords enjoys the major share among all the three programs.
Advantages of PPC Campaign:
- It delivers instant traffic to your website.
- You pay only when a visitor clicks the Ad and reaches your website.
- Performance can be tracked and measured based on data supplied by Analytics tools.
- Ad copies and targeted keywords can be altered easily based on performance metrics.
- Adverts can be delivered with laser focus to a targeted market.
Our Methodology:
1. Business Analysis: - The first step prior to commencing a PPC campaign is Business analysis – where we learn about your business, your markets and your potential customers. In short this is a process to “ identify and target” your potential customers.
2. Keyword Research & Selection:- is the next step which aims to identify all possible Keyword combinations suitable for your business. In this process we identify the keyword combinations used by your competition. This is followed by a Filtering process where we eliminate keywords that are irrelevant to your business and finally present you a report of selected keywords,estimated traffic and expected cost estimation.
3. Ad Planning:- Here we develop different varieties of Ad copies for different Keyword combinations. This includes Text ad copies, Images and Video ad copies.
4. Performance Optimisation:- The fourth phase which aims to optimise all Ad copies for better performance. This process involves taking frequent feedbacks and analysis using various tools, measuring data on performance and deriving conclusions based on data – which eventually leads to the best performance optimisation possible.
5. Analysis & Feedback :- is an ongoing process as long as the PPC campaign is active, where we will track & measure Ad performance every day for better feedbacks. Objective of this process is to keep the PPC advertising campaign at its best performance 24/7.