The most common on-page optimization techniques used in SEO industry are given below.
Modifying Meta Data ie, Titles, meta descriptions and keywords of individual pages helps to increase your organic rankings in Google results. It also helps to increase Click Ratios (the number of clicks to your website on a Search engine results page) for different keywords.
Optimizing your website’s present content results in better indexing of your pages, hence help search engines to better understand their themes and thus improve organic rankings in Search engine results.
This involves optimizing the content with right keyword density and use of H1, H2 heading tags.
The structure of Urls have a significant role in deciding search engine rankings. One should optimize each of the urls to reflect the theme of the pages they represent. An example of an optimized url structure is www.domainname.com/keyword where the part keyword is replaced by the search term for which your page is optimized.
Optimizing the images help search engine to easily find read and relate them to the theme of your website. This increases the rankings of your website for image searches and helps to drive more visitors.
Creating and Submitting a sitemap of your website helps search engine bots to better index your web pages and access all urls easily. It also helps to add more web pages to a search engine’s index.
Implementation of 301 redirects and specifying a url format using webmaster tools help to avoid duplicate content penalty by search engines. For example Search engines see http://www.sample.com and http://sample.com as two different pages, so the presence of same content in both urls are considered as duplicate which can cause a drop in your search engine rankings.
Submitting your website to Google Webmaster tools gives you a detailed data about the total visibility of your website in internet. It helps you to analyse the crawl rate, unfound urls, incoming links etc and is a great tool for measuring a website’s popularity.
It helps you to track visitors, keywords and conversions. It gives you a clear idea about how your website is performing in World Wide Web